SEO Marketing Message that Works

It’s because they haven’t developed a core marketing message. What, exactly, is your core marketing message? Your marketing message needs to say who you are. Identifying Problems

People buy things, and they pay consultants and coaches, to solve problems. If you’re a weight loss coach, your clients probably have a weight problem. If you’re a back pain coach, your clients have back pain.

It seems basic, but identifying the specific problems that your coaching solves is integral to your core marketing message. Your core marketing message should address a problem or problems of your target market. Focus your marketing efforts on these.

Offering Outcomes

The natural thing to do, once you’ve identified a problem, is talk about solutions and processes. It’s not enough to identify problems; potential customers know they have problems. Identifying problems is just how you get their attention. Once you’ve identified those outcomes, they become an amazing tool in your marketing efforts.

Just because the process of solving problems shouldn’t be included in your marketing message doesn’t mean you shouldn’t consider it. If you can’t create the outcome, you have to strike it from your marketing message.

Your core marketing message says something along these lines:

I work with _____ who have this problem_____. Establishing a coherent core marketing message that identifies who you are, identifies the problem you can solve and gives the potential customer a look at what life looks like after their problem is solved is key to success in your consulting business.